CBN Friday Special丨Long V.S. short: A war between video platforms on copyright and creative freedom

space for audiences to share and discuss their feelings.

S: Right. And because the videos also bring clicks to the video creators and the platforms, it seems everyone's happy. However, for the long video platforms that actually paid for the copyright to distribute TV shows and movies, things get tricky. On the one hand, the derivative works may help maintain the popularity of the TV series and direct audiences to their platforms. On the other hand, however, some works may cause copyright infringement and hurt the rights of the long video platforms' subscribed users, which might bring down the subion number of these streaming websites.

R:I agree. Matters related to copyright and intellectual property have long been an issue in China, particularly with short video content. Last August, Tencent Video sued Douyin for 100 million yuan for alleged infringement of its television commentary videos of "Crime Crackdown", which was available on-demand only through Tencent Video. As a result, Douyin had to take down more than 8,000 videos. And that's not the first time for Tencent Video to sue Douyin over copyright issues. Last June, Tencent sued Douyin for breaching the copyright of its original animation “Doula Continent”, claiming more than 60 million yuan.

S:It’s reasonable for video streaming platforms to take necessary legal actions against short video sites for unauthorised use of copyright content. But for content creators, strict copyright rules may lead to a lack of usable materials, and therefore slash the number of derivative works. So some long and short video platforms are working on ways to strike a balance.

For example, Douyin announced lately that it has reached a deal with domestic video platform Sohu. Under the arrangement, Douyin, Xigua Video, and Toutiao, which are all under Chinese tech big-name ByteDance by the way, will be granted licenses related to the derivative work of all self-made movies and television works by Sohu, including hit dramas “Medical Examiner Dr. Qin” and “Fleet of Time.”

R: It’s a way worth exploring for short and long video providers to work together and also good new for content creators. Other video platforms including iQIYI, Tencent Video, and Bilibili, are also encouraging their users to produce derivative works of movies, TV series, or TV shows that they have already acquired distributing authorization. Kuaishou makes it possible for songwriters and independent music producers to gain profits.

S:Although some platforms have made efforts to promote cooperation with more copyright owners, especially long video platforms that possess many exclusive copyright resources, and provide better copyright solutions for creators and the industry, it can be hard for short video platforms to reach deals with the country's top players like iQIYI, Youku, and Tencent, as they have already accumulated a large number of subscribers, and some of them have their own short video sites and creators.

R:Well, that’s a tough one. But I believe there’s some common ground that different companies can find to work together and find a way to strike a balance between the interests of platforms, copyright owners, and content creators. So, enjoy your weekend with your favourite show! And we will see you next week.

在刚过去后来的“五一”节假日中都，宅家的你又重看“亿遍”《碧血剑》了吗？

这部2011年取景的电视剧集，至今在网络服务上仍旧看作不小的持续性。不止电影胶片被一些人有规律访客，其也是众多较短截图音乐创作者的重要内容可比如说，二次音乐创作来的较短截图概要也受到不少人的推崇。比如，在抖音、B南站等模拟器上，热衷着一群以《碧血剑》、《外科解放街道》等大受欢迎连环画为主体内容可顺利完成“二创”的作者，也正是在这些作者的多方位解构下，热门当代连环画的二音乐创作品中都问世成了许多网络盛行的爆款小叶，也给霍乱底下宅家的人们导致了很多满足感。

有一位热衷在B南站的“甄学家”，今年1下旬发表了第一个有关《碧血剑》的名为“中都译中都”（称之为深度表述剧中都整部、剧中父子关系、台词等）的截图，后来这个截图的播放量微过了100万，甚至众多了一大批效仿者。现今她在B南站投稿的截图总播放量从未能创出了4000万，总获颁赞数也远超了196万。

像《碧血剑》《外科解放街道》等大受欢迎电视剧集的二创，这样的较短截图极少分属影评、解却说类，而这也是极少数小众讨厌的二音乐创作品。从远距离小众而言，二创的音乐创作者有两类：一类是主要一个大尚未能受伤害系统性首集或渴望回顾当代首集的小众；另一类是一个大从未能访客了或明了过系统性首集概要的小众，通过音乐创作者自己的了解对原本的内容可顺利完成二次加工，表达自己的了解和感受。这样来看，前者主要诱发小众对概要的兴趣，对原稍长截图小却说顺利完成广告宣传和将水；后者主要诱发小众对首集概要产生的共鸣感受，维持首集持续性，同时充分利用小众交流研讨首集概要的消费。

二音乐创作品不只能能够充分利用其远距离小众对未能受伤害稍长截图首集概要的好奇，又能够诱发其小众对已访客首集概要的交流研讨的共鸣感受，因此受到大量Gmail的欢迎和喜幸福。而对于音乐创作者和模拟器本身，二创导致的大量流量显然是更为重要的。

根据调查图表推断，我国网络截图（含较短截图）Gmail生产能力远超9.27亿，较2020年3同月持续增稍长7633万，九成网上连续性的93.7%，其中都，较短截图Gmail生产能力为8.73亿，较2020年3同月持续增稍长1.00亿，九成网上连续性的88.3%。由此可见，较短截图备受Gmail们的喜幸福。

不过，对于原稍长截图小却说而言，这似乎是有利有弊的。尽管二创能够维持其持续性并导致广告宣传和将水的努力阻碍，但是，这又涉及到了一个严肃的时下——知识产权弊端。

上次8同月，百度截图就其模拟器独播的曲是电视剧集《追缉克劳德特》被知识产权一事对抖音发起人诉讼，索赔1亿。确切而言，作为《追缉克劳德特》独九成核心技术传扬权人，百度截图在播映前后多次向抖音投递《选举权预警函》和《知识产权告知函》。但自首集播映起，抖音上就有Gmail陆续上传知识产权概要，而后非常成现含所有当日非常新第一集最扣人心弦的段落切割，以及原声音乐概要。根据游戏规则，抖音再度下线了被投诉截图共计微8000个。

而这已非百度第一次因知识产权弊端宣判抖音。早在上次6同月，百度就因携带型原作《斗罗大陆》宣判抖音，索赔微过6000万元。一再却说，2021年以来，稍长较短截图的交锋从未能到了水深火热的先决条件。

面临着这样的硝烟和争端，二次音乐创作者确实有心？稍长较短截图除此以外确实如何减少内讧、实现“各种因素”？或许，答案正非常丰富在颇受欢迎公司除此以外的协作方面中都。

3同月17日，抖音发表官方公告，宣告和新浪达成协作。抖音、西瓜截图、今日牛条获颁新浪全部携带型影视小却说二创系统性批准后，之外《外科解放街道》《匆匆那年》等近百部首集，抖音模拟器内Gmail可以对其顺利完成片段或改编，时稍长控制在5分钟比较大。”抖音声明，下一代抖音模拟器的Gmail可以对上述新浪小却说顺利完成二创。两国间还将在新剧推广广告宣传上，继续开展意念营销或截图征集等协作。

系统性较短截图模拟器也就知识产权弊端应对一些基本的妥善解决措施，如快手在原先知识产权本金的基本上增设了词、曲知识产权的单独本金以及独立音乐人本金通道；B南站、幸福奇艺、百度在南站内已是知识产权的基本上倡导Gmail去顺利完成二创。

但是，较短期内若要劝告幸福优腾等牛部稍长截图模拟器闭馆概要批准后给较短截图模拟器意味著并非易事。一方面，牛部模拟器意味著会显然协作缺乏必要——模拟器内首集本就除此以外较高流量，并不需要与较短截图模拟器协作反而会假定被将水的意味著；另一方面，其余部分牛部稍长截图模拟器也在运营旗下的较短截图模拟器，他们会非常激进将知识产权概要汇入自家的较短截图模拟器中都。

从当前稍长较短截图的争议来看，只能应对上述措施显然无法充分利用不同场景下对于知识产权强制执行的细分要求，市场期待非常多系统性领域出发点，先是寻找符合“模拟器+知识产权方+音乐创作者”各方利益的通力合作之路。

Executive Editor: Sonia YU

Editor: LI Yanxia

Host: Stephanie LI

Writer: Stephanie LI, ZHANG Ran, CHEN Zihui, XIE Kaishan

Sound Editor: ZHANG Ran

Graphic Designer: ZHENG Wenjing, LIAO Yuanni

Co-produced by 21st Century Business Herald Dept. of Overseas News Brown SFC Audio/Video Dept.

Presented by SFC

编委: 于晓娜

策划人、编辑：郑艳霞

播音：郑莹亮

写稿：郑莹亮、张然、陈梓慧、谢凯珍

音讯制作公司：张然

设计：郑文静、廖苑芭

21世纪经济发展美联社海外部 南财音截图部 联合制作公司

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